Google catches buyers already searching. Meta puts your products in front of the right people before they start. We manage Meta Ads exclusively for online stores — structured around creative, audiences, and your actual contribution margins.
Meta ads have a shelf life. Audiences fatigue, creatives burn out, and what worked three months ago doesn't work today. You're spending the same budget but seeing diminishing returns — and you're not sure if it's the creative, the targeting, the offer, or something deeper in the account structure. We'll look at all of it and give you a straight diagnosis — no obligation to work together.
Meta Ads done badly burns budget fast and leaves you with nothing to show for it. Done well, it builds a compounding acquisition system — cold audiences that convert to customers, customers that come back, and a creative pipeline that keeps finding what works. Before a dollar goes out, we map your audience tiers, set your POAS targets, and build a structure designed to get more efficient over time.
Meta rewards discipline and creative velocity. Every step we follow is built around ecommerce stores — not lead generation, not brand awareness. Profitable customer acquisition, repeated at scale.
Before anything runs, we review your pixel setup, conversion events, audience lists, and campaign structure. Poor attribution is one of the most common reasons Meta performance looks fine but profit doesn't reflect it.
Cold prospecting, warm retargeting, and existing customer exclusions — structured separately, with clear roles. We segment by behaviour and purchase intent so every dollar targets the right person at the right stage of their journey.
Your product catalogue is the engine behind Meta's most powerful ecommerce format — Dynamic Product Ads. We connect your Shopify or WooCommerce store, label products by margin tier, and build DPA campaigns that automatically retarget shoppers with the exact products they viewed or abandoned — without a separate creative for every SKU.
We run fast, structured creative tests — one variable at a time. Winning angles get scaled. Losing ones get cut quickly. No ad runs indefinitely without review. No budget goes to creative that hasn't earned it with data.
Budget decisions are made against your contribution margins — not platform-suggested ROAS targets. We scale what's profitable at your margin structure, and pull back when the numbers don't support the spend.
Weekly reporting on blended POAS, new customer CAC, and SKU-level performance across Meta. You'll always know which campaigns are genuinely profitable, which are draining margin, and exactly what we're doing about it.
Most ecommerce stores we audit are making campaign decisions on incomplete data — without knowing it. Before we run a dollar of spend, we verify and fix the tracking layer underneath everything.
The honest reality: A standard Shopify pixel installation tracks somewhere between 60–70% of actual conversions post-iOS14. That means Meta’s algorithm is optimising against a partial picture — and so are you. Here’s what we put in place before we trust any number.
Browser pixels alone miss a significant portion of conversions after iOS14 privacy changes. We implement server-side CAPI alongside your Meta Pixel — with proper event deduplication — so Meta's algorithm receives complete, accurate purchase data and optimises against what's actually happening in your store, not a partial view.
For DPA campaigns to work properly, your product catalogue needs clean event signals — ViewContent, AddToCart, Purchase — fired accurately against the right product IDs. We audit and fix catalogue event tracking so your retargeting shows the right products to the right people, and Meta can optimise catalogue ads on real behaviour data.
A clean GA4 setup with full ecommerce event tracking — purchase, add-to-cart, checkout steps — integrated with your Shopify or WooCommerce store. One neutral source of truth across every channel, so you're not reconciling three different numbers from three different dashboards when trying to understand what's working.
We cross-reference what Meta reports against your actual Shopify or WooCommerce backend orders. Platform ROAS is a starting point, not the answer. We track contribution margin by channel so you know what each dollar is genuinely returning — not what Meta is claiming credit for after the fact.
Want to see exactly how Meta Ads fits into our 12-week system — from account audit to profitable campaigns running at your POAS targets?
Meta can show you ROAS that looks healthy while your store becomes less profitable. These five numbers tell the real story — and every Meta Ads decision we make connects back to at least one of them.
True cost to acquire one new customer via Meta
How well your store converts Meta traffic into buyers
Average order value from Meta-driven purchases
Revenue minus COGS, fulfilment and Meta ad spend
Whether Meta is acquiring customers who come back
Meta Ads can be one of the most powerful acquisition channels for an ecommerce store — but it’s also one of the most misunderstood. Here’s what working with us on Meta actually looks like.
On Meta, audiences are largely commoditised. The thing that separates profitable accounts from unprofitable ones is creative quality and testing velocity. We'll help you identify the angles that work for your products — but the creative pipeline needs ongoing attention, not a set-and-forget approach.
Post-iOS14 attribution isn't what it used to be. We use a blended measurement approach — combining Meta-reported data, your Shopify or WooCommerce backend, and contribution margin tracking — to give you the most accurate picture possible. We won't tell you numbers that aren't real.
Not campaigns that run until the creative burns out — a full-funnel system with tested creative angles, structured audience tiers, and a clear picture of what it costs to acquire a profitable customer on Meta. Built to compound, not just perform today.
Month-to-month. Leave any time.
Always. No handover issues.
One flat management fee. That's it.
You talk to the people doing the work.
We’ll review your campaign structure, audience setup, creative performance and attribution — and walk you through exactly what we’d change. No cost, no obligation. Built for ecommerce brands doing $20k–$150k/month.
